Hydraulikexpress LOGO

Imprint and privacy policy

Duty to inform according to §5 E-Commerce Act, §14 Business Code, §63 Trade Regulation Act and duty of disclosure according to §25 Media Act.

M.T. Hydraulikexpress GmbH
Area 129 A,
2663 Rohr im Gebirge,
Austria

Business purpose: ÖNACE 45200 50% Maintenance and repair of motor vehicles
UID number: ATU67268155
Company register number: 380174f
Commercial register court: Landesgericht Wiener Neustadt

Phone: 01234/56789
E-Mail: office@hydraulikexpress.at

Member of: WKO, regional guild, etc.
Professional law: Trade regulations: www.ris.bka.gv.at

Supervisory authority/trade authority: BH Wiener Neustadt
Job title: ÖNACE 45112 50% Retail sale of motor vehicles with a total weight of 3.5 t or less
Awarding country: Austria

Managing Director
Matthias Thalhammer

Source: Created with the imprint generator of firmenwebseiten.at in cooperation with wallentin.cc

EU dispute resolution

In accordance with the Regulation on Online Dispute Resolution in Consumer Matters (ODR Regulation), we would like to inform you about the online dispute resolution platform (OS platform).
Consumers have the option of submitting complaints to the European Commission’s online dispute resolution platform at http://ec.europa.eu/odr?tid=221102534. You will find the necessary contact details above in our legal notice.

However, we would like to point out that we are not willing or obliged to participate in dispute resolution proceedings before a consumer arbitration board.

Liability for the content of this website

We are constantly developing the content of this website and endeavor to provide correct and up-to-date information. Unfortunately, we cannot accept any liability for the correctness of all content on this website, especially for that provided by third parties.

If you notice any problematic or illegal content, please contact us immediately. You will find the contact details in the legal notice.

Liability for links on this website

Our website contains links to other websites for whose content we are not responsible. Liability for linked websites does not exist for us according to § 17 ECG, as we had and have no knowledge of illegal activities, we have not noticed such illegal activities and we would remove links immediately if we became aware of illegal activities.

If you notice any illegal links on our website, please contact us, you will find the contact details in the legal notice.

Copyright notice

All contents of this website (images, photos, texts, videos) are subject to copyright. If necessary, we will legally prosecute the unauthorized use of parts of the content of our site.

Picture credits

The images, photos and graphics on this website are protected by copyright.

The image rights are held by the following photographers and companies:

  • Photographer Mustermann

Privacy policy

Data protection

We have prepared this privacy policy (version 23.09.2019-221102534) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and the Data Protection Act (DSG), what information we collect, how we use data and what choices you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical. However, we have tried to describe the most important things as simply and clearly as possible.

Automatic data storage

Nowadays, when you visit websites, certain information is automatically created and stored, including on this website.

When you visit our website as you are doing right now, our web server (computer on which this website is stored) automatically saves data such as

  • the address (URL) of the website accessed
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and IP address of the device from which access is made
  • Date and time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass this data on, but we cannot rule out the possibility that this data may be viewed in the event of unlawful behavior.

Cookies

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other application areas. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the “brain” of your browser, so to speak. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you your usual default settings. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malware”. Cookies also cannot access information on your PC.

Cookie data can look like this, for example:

  • Name: _ga
  • Expiry time: 2 years
  • Use: Differentiation of website visitors
  • Example value: GA1.2.1326744211.152221102534

A browser should support the following minimum sizes:

  • A cookie should be able to contain at least 4096 bytes
  • At least 50 cookies should be stored per domain
  • A total of at least 3000 cookies should be able to be stored

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly explain the different types of HTTP cookies.

A distinction can be made between 4 types of cookies:

Strictly necessary cookies
These cookies are required to ensure basic website functions. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes the browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website with different browsers.

Targeted cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

When you visit a website for the first time, you are usually asked which of these cookie types you would like to allow. And of course this decision is also stored in a cookie.

How can I delete cookies?

You decide how and whether you want to use cookies. Regardless of the service or website from which the cookies originate, you always have the option of deleting, only partially allowing or deactivating cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether or not to allow it. The procedure differs depending on the browser. It is best to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my data protection?

The so-called “cookie guidelines” have been in place since 2009. It states that the storage of cookies requires the consent of the website visitor (i.e. you). However, there are still very different reactions to these directives within the EU countries. In Austria, however, this directive was implemented in § 96 para. 3 of the Telecommunications Act (TKG).

If you want to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as your name, e-mail address, address or other personal details when submitting a form or comments on the blog, will be used by us together with the time and IP address only for the purpose stated in each case, stored securely and not passed on to third parties.

We therefore only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out the possibility of this data being viewed in the event of unlawful behavior.

If you send us personal data by e-mail – i.e. outside of this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by e-mail.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR and the Austrian Data Protection Act (DSG), you have the following rights:

  • Right to rectification (Article 16 GDPR)
  • Right to erasure (“right to be forgotten”) (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification – notification obligation in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority, which in Austria is the Data Protection Authority, whose website you can find at https://www.dsb.gv.at/.

Evaluation of visitor behavior

In the following privacy policy, we inform you whether and how we analyze data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot draw any conclusions about your person from your behavior on this website.

You can find out more about how to object to this evaluation of visit data in the following privacy policy.

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol at the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Fonts Local Privacy Policy

We use Google Fonts from the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. We have integrated the Google fonts locally, i.e. on our web server – not on Google’s servers. This means that there is no connection to Google’s servers and therefore no data transfer or storage.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory of more than 800 fonts provided by Google LLC for free use. With Google Fonts, you could use the fonts without uploading them to your own server. However, in order to prevent any transfer of information to the Google server in this respect, we have downloaded the fonts to our server. In this way, we act in compliance with data protection regulations and do not send any data to Google Fonts.

Unlike other web fonts, Google allows us unrestricted access to all fonts. We therefore have unlimited access to a sea of fonts and can thus get the best out of our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=221102534.

Google Fonts privacy policy

We use Google Fonts from the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website.

You do not need to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account data will be transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at exactly how the data is stored.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory of more than 800 fonts provided by Google LLC for free use.

Many of these fonts are published under the SIL Open Font License, while others are published under the Apache license. Both are free software licenses. This means that we can use them freely without paying license fees.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are so-called secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes visually distort texts or entire websites. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.

What data is stored by Google?

When you visit our website, the fonts are loaded via a Google server. This external call transmits data to the Google server. In this way, Google also recognizes that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the collection, storage and use of end-user data to what is necessary for the efficient provision of fonts. Incidentally, API stands for “Application Programming Interface” and is used, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely at Google and is therefore protected. Google can determine the popularity of the fonts through the collected usage figures. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the BigQuery database of Google Fonts. BigQuery is a web service from Google for companies that want to move and analyze large amounts of data.

However, it should be noted that every Google Font request also automatically transmits information such as IP address, language settings, browser screen resolution, browser version and browser name to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on your servers, which are mainly located outside the EU. This allows us to use the fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. Google’s aim is to fundamentally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=221102534. In this case, you can only prevent data storage if you do not visit our website.

Unlike other web fonts, Google allows us unrestricted access to all fonts. We therefore have unlimited access to a sea of fonts and can thus get the best out of our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=221102534. Although Google addresses data protection issues there, it does not contain any really detailed information on data storage. It is relatively difficult (almost impossible) to get really precise information about stored data from Google.

You can also find out which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Google Maps privacy policy

We use Google Maps from the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website.

By using the functions of this map, data is transmitted to Google. You can find out what data is collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Google reCAPTCHA privacy policy

Our primary goal is to ensure that our website is as secure and safe as possible for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With reCAPTCHA we can determine whether you are really a flesh and blood person and not a robot or other spam software. By spam we mean any unsolicited information that is sent to us electronically. In the classic CAPTCHAS, you usually had to solve text or picture puzzles to check your knowledge. With reCAPTCHA from Google, we usually don’t have to bother you with such puzzles. In most cases, it is sufficient to simply tick the box to confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don’t even have to check the box. You can find out exactly how this works and, above all, which data is used for this purpose in the course of this privacy policy.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. This service is most frequently used when you fill out forms on the Internet. A captcha service is an automatic Turing test designed to ensure that an action on the Internet is performed by a human and not by a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human determines the difference between a bot and a human. With captchas, the computer or a software program also takes care of this. Classic captchas work with small tasks that are easy for humans to solve but present considerable difficulties for machines. With reCAPTCHA you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here you only need to check the text field “I am not a robot” or, with Invisible reCAPTCHA, even this is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the probability that you are human even before you enter the captcha. ReCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome people of flesh and blood on our side. Bots or spam software of all kinds can safely stay at home. That is why we are doing everything we can to protect ourselves and offer you the best possible user experience. For this reason, we use Google reCAPTCHA from Google. This way we can be pretty sure that we remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google, which Google uses to determine whether you are actually a human being. reCAPTCHA therefore serves the security of our website and consequently also your security. For example, without reCAPTCHA it could happen that a bot registers as many email addresses as possible during registration in order to subsequently “spam” forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

ReCAPTCHA collects personal data from users to determine whether the actions on our website actually originate from people. This means that the IP address and other data that Google requires for the reCAPTCHA service can be sent to Google. IP addresses are almost always truncated within the member states of the EU or other signatory states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address will not be combined with other Google data unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed on your browser. reCAPTCHA then sets an additional cookie in your browser and records a snapshot of your browser window.

The following list of collected browser and user data is not intended to be exhaustive. Rather, these are examples of data which, to our knowledge, are processed by Google.

  • Referrer URL (the address of the page from which the visitor comes)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that enables your computer to operate. Common operating systems are Windows, Mac OS X or Linux)
  • Cookies (small text files that store data in your browser)
  • Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
  • Date and language settings (which language or date you have preset on your PC is saved)
  • All JavaScript objects (JavaScript is a programming language that enables websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
  • Screen resolution (indicates how many pixels the image display consists of)

It is undisputed that Google uses and analyzes this data even before you click on the “I am not a robot” checkbox. With the Invisible reCAPTCHA version, there is even no need to check the box and the entire recognition process runs in the background. Google does not tell you in detail exactly how much and what data it stores.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Expiry date: after one year
Usage: This cookie is set by the company DoubleClick (also owned by Google) to register and report the actions of a user on the website in dealing with advertisements. This allows the effectiveness of advertising to be measured and appropriate optimization measures to be taken. IDE is stored in browsers under the domain doubleclick.net.
Example value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-221102534

Name: 1P_JAR
Expiry time: after one month
Usage: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. The cookie can also be used to prevent a user from seeing the same ad more than once.
Example value: 2019-5-14-12

Name: ANID
Expiry time: after 9 months
Use: We were unable to find out much information about this cookie. In Google’s privacy policy, the cookie is mentioned in connection with “advertising cookies” such as “DSID”, “FLC”, “AID”, “TAID”. ANID is stored under domain google.com.
Example value: U7j1v3dZa2211025340xgZFmiqWppRWKOr

Name: CONSENT
Expiry date: after 19 years
Usage: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT is also used for security purposes to check users, prevent fraudulent login information and protect user data from unauthorized attacks.
Beispielwert: YES+A T.de+20150628-20-0

Name: NID
Expiry time: after 6 months
Usage: NID is used by Google to customize ads to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get customized ads. The cookie contains a unique ID that Google uses to collect the user’s personal settings for advertising purposes.
Example value: 0WmuWqy221102534zILzqV_nmt3sDXwPeM5Q

Name: DV
Expiry time: after 10 minutes
Use: As soon as you have checked the “I am not a robot” box, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymized form and is also used to make user distinctions.
Example value: gEAABBCjJMXcI0dSAAAANbqc221102534

Note: This list cannot claim to be exhaustive, as experience has shown that Google changes its choice of cookies from time to time.

How long and where is the data stored?

By inserting reCAPTCHA, data is transferred from you to the Google server. Where exactly this data is stored is not made clear by Google, even after repeated requests. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on the European or American Google servers. The IP address that your browser transmits to Google is not merged with other Google data from other Google services. However, if you are logged in to your Google account while using the reCAPTCHA plug-in, the data will be merged. The deviating data protection provisions of Google apply.

How can I delete my data or prevent data storage?

If you do not want any data about you and your behavior to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you visit our website. To delete this data again, you must contact Google support at https://support.google.com/?hl=de&tid=221102534.

Therefore, when you use our website, you consent to Google LLC and its representatives automatically collecting, processing and using data.

You can find out more about reCAPTCHA on Google’s web developer page at https://developers.google.com/recaptcha/. Although Google goes into more detail here about the technical development of reCAPTCHA, you will search in vain for precise information about data storage and data protection issues. You can find a good overview of the basic use of data at Google in the company’s own privacy policy at https://www.google.com/intl/de/policies/privacy/.

Google Analytics privacy policy

We use Google Analytics from Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on this website to statistically analyze visitor data. Google Analytics uses targeted cookies for this purpose.

Cookies from Google Analytics

  • _ga
    • Expiry time: 2 years
    • Use: Differentiation of website visitors
    • Example value: GA1.2.1326744211.152221102534
  • _gid
    • Expiry time: 24 hours
    • Use: Differentiation of website visitors
    • Example value: GA1.2.1687193234.152221102534
  • _gat_gtag_UA_
    • Expiry time: 1 minute
    • Use: Used to throttle the demand rate. If Google Analytics is provided via the Google Tag Manager, this cookie is named _dc_gtm_ .
    • Exemplary value: 1

Further information on terms of use and data protection can be found at http://www.google.com/analytics/terms/de.html or at https://support.google.com/analytics/answer/6004245?hl=de.

Pseudonymization

Our concern in terms of the GDPR is the improvement of our offer and our website. As the privacy of our users is important to us, the user data is pseudonymized. Data processing is carried out on the basis of the statutory provisions of Section 96 (3) TKG and Art. 6 EU GDPR (1) (a) (consent) and/or (f) (legitimate interest) of the GDPR.

Deactivation of data collection by Google Analytics

Using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js), website visitors can prevent Google Analytics from using their data.

You can prevent Google from collecting the data generated by the cookie and relating to your use of the website and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Google Analytics data processing addendum

We have concluded a direct customer contract with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographic characteristics and interests

We have activated the functions for advertising reports in Google Analytics. The reports on demographic characteristics and interests contain information on age, gender and interests. This allows us to get a better picture of our users without being able to assign this data to individual persons. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop the use of the activities and information of your Google account under “Settings for advertising” at https://adssettings.google.com/authenticated via a checkbox.

Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Please note: Deleting cookies, using the incognito/private mode of your browser or using a different browser will result in data being collected again.

Deactivate Google Analytics

Hotjar privacy policy

We use Hotjar from Limited (Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta) on this website to statistically analyze visitor data. Hotjar is a service that analyzes the behavior and feedback of users on websites through a combination of analysis and feedback tools. Hotjar-based websites have integrated a tracking code on their websites, which is transmitted to our servers located in Ireland (EU). This tracking code contacts Hotjar’s servers and sends a script to the computer or device you use to access the Hotjar-based website. The script collects certain data relating to the user’s interaction with the corresponding website. This data is then sent to Hotjar’s servers for processing.

You can find more details on the privacy policy and what data is collected by Hotjar and how at https://www.hotjar.com/legal/policies/privacy.

Deactivation of Hotjar

If you do not want Hotjar to collect your data, you can activate the Hotjar Opt Out. You have the option of deactivating or reactivating the collection of data by Hotjar by simply clicking on the red deactivate Hotjar button. Please note: Deleting cookies, using the incognito/private mode of your browser or using a different browser will result in data being collected again.

Embedded social media elements Privacy policy

We integrate elements of social media services on our website to display images, videos and texts.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We do not have access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:

Facebook privacy policy

On this website, we use functions of Facebook, a social media network of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
You can find out which functions (social plug-ins) Facebook provides at https://developers.facebook.com/docs/plugins/.
By visiting our website, information may be transmitted to Facebook. If you have a Facebook account, Facebook can assign this data to your personal account. If you do not wish to do so, please log out of Facebook.
The privacy policy, what information Facebook collects and how they use it can be found at https://www.facebook.com/policy.php.

YouTube privacy policy

We use the video service YouTube, YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA, on this website.

By accessing pages of our website that have integrated YouTube videos, data is transmitted to YouTube, stored and analyzed.
If you have a YouTube account and are logged in, this data will be assigned to your personal account and the data stored in it.

You can find out what data is collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Google Ads (Google AdWords) conversion tracking privacy policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products, offers and services. In this way, we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) on our website. With the help of this free tracking tool, we can adapt our advertising offer to your interests and needs much better. In the following article, we will go into more detail about why we use conversion tracking, what data is stored and how you can prevent this data storage.

What is Google Ads conversion tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google LLC. We can create online advertisements via Google Ads to bring our products or services closer to interested people. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to gain a precise overview of the cost-benefit factor of our advertising campaigns. This is why we use the Google Ads conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you move from a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. We use Google’s conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have registered for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is to ensure that our advertising campaigns really only reach those people who are interested in our products and offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device or in a browser and then make a conversion. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads Conversion Tracking?

We have integrated a conversion tracking tag or code snippet on our website in order to better analyze certain user actions. If you now click on one of our Google Ads ads, the “Conversion” cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here is the data of the most important cookies for Google’s conversion tracking:

Name: Conversion
Expiry time: after 3 months
Example value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ221102534

Name: _gac
Expiry time: after 3 months
Example value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE

Note: The _gac cookie only appears in connection with Google Analytics. The above list is not exhaustive, as Google always uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing on our website and the cookie has not yet expired, we and Google will recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved with the help of Google Analytics. Cookies with the name “__gads” or “_gac” may be set under our domain for ads that Google displays in various places on the web. Since September 2017, various campaign information has been stored by analytics.js using the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report with statistical evaluations from Google. For example, we find out the total number of users who have clicked on our ad and we can see how well which advertising measure has been received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google uses the data collected by the conversion tracking tool. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the name “Conversion” and “_gac” (which is used in connection with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works slightly differently for each browser. Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether or not to allow it. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also deactivate all “advertising cookies”. Please note that by deactivating these cookies you do not prevent the advertisements, but only the personalized advertising.

Through certification for the US-European data protection agreement “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to find out more about data protection at Google, we recommend Google’s general privacy policy: https://policies.google.com/privacy?hl=de.

Facebook pixel privacy policy

On this website, we use the Facebook Pixel from Facebook, a social media network of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.

The code implemented on this page can evaluate the behavior of visitors who have come to this website from a Facebook advertisement. This can be used to improve Facebook ads and this data is collected and stored by Facebook. The data collected cannot be viewed by us but can only be used in the context of advertising placements. Cookies are also set through the use of the Facebook pixel code.

By using the Facebook pixel, the visit to this website is communicated to Facebook so that visitors can see suitable ads on Facebook. If you have a Facebook account and are logged in, your visit to this website will be assigned to your Facebook user account.

You can find out how the Facebook pixel is used for advertising campaigns at https://www.facebook.com/business/learn/facebook-ads-pixel.

You can change your settings for advertisements on Facebook at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen, provided you are logged into Facebook. At http://www.youronlinechoices.com/de/praferenzmanagement/ you can manage your preferences regarding usage-based online advertising. You can deactivate or activate many providers at once or make the settings for individual providers.

You can find more information about Facebook’s data policy at https://www.facebook.com/policy.php.

Source: Created with the data protection generator of firmenwebseiten.at in cooperation with wallentin.cc